Athletic Culture Gym
Southdown Creative has been working closely with Athletic Culture Gym for over a year, creating awesome designs for their social media, website, promotions, events, and in-gym experience.
The Challenge: Culture is King
At Athletic Culture Gym, culture is king. The most important criterion of this collaboration is developing consistent content that reflects the gym’s values and unifies its community.
We wanted to create something that would build hype that gets people excited and motivated and actually gets them involved. We went for an aesthetic that utilises textures to create gritty, grunge-like backgrounds and elements that juxtapose the clean typography and colour palette. Grunge Revival is the way to go.
