Oztech Sparks Electrical
In 2020, Oztech Sparks Electrical contacted us to help them create better content and generate more leads. We’ve been working together ever since and the results speak for themselves.
The Challenge: Rising to Number One
The first step in our strategy was to set annual objectives over a 10-year plan and reverse-engineer how we would achieve them.
Our mission was simple: Make Oztech Sparks Electrical the most trusted and reputable electricians and security technicians in Greater Sydney, and rank them first on Google. We got them to rank first in Google in 26 days.
But, what good is achieving this if we don’t maintain it? So, we had to have a killer strategy that supported their 10-year plan.
The Solution
We implemented an Omnichannel Marketing Strategy, designed and developed a new website, and scaled advertising.
It wasn’t that simple, but you get the gist of it. The key to all of it was catering content that was more customer-centric. We looked at what really frustrated Oztech Sparks Electrical’s target audience and introduced practices and content that aimed to solve that problem.
In addition, we also wrote blogs and high-value content that educated our audience and showed more behind the scenes of our team working, which in turn demonstrated our quality workmanship, knowledge, and built trust.
The Results
689%
traffic increase
Within three months of launching new website
380%
follower increase
Of Facebook and Instagram followers in six months
14M
video views
On a viral video on Facebook only 13 seconds long
3.1M
minutes viewed
On Facebook videos in the last twelve months
“We have been using Southdown Creative as our preferred digital marketing agency for the past few years. The specialists in the team dive right into making the right adjustments in our company’s online marketing and get strategic about its approach.
Our social media and website traffic growth would not have been made possible if it wasn’t for this great company and their team. I would highly recommend their services to anyone looking at blowing up their company clients and leads.”
– Patrick Zarzour, Director at Oztech Sparks Electrical
What we delivered
Strategy
Business growth and marketing strategy to support a 10-year plan.
Graphic Design
Designing graphics for social media, ads, promotions, events, and presentations.
Ads Management
Meta Ads and Google Ads management to increase brand salience and leads.
Social Media
Social media management, community outreach, and ManyChat management.
Website Design
Website design and maintenance. Building landing pages for ads.
Photography
Photographing the team on-site for website and social media content.
SEO
Optimising web content for search engines and user experience.
Videography
Developing short and long-form content for social media, YouTube, and ads.